Top 12 Most Popular Social Media Platforms

Popular Social Media Platforms

Social Media is a common word for this generation. Everyone from children to old people is connected with this social media somewhere. Not only that but out of the total population of the world, 4.62 billion people are now connected to social media. And in the last 12 months, 424 million have come online on their social media accounts. But of all the social media accounts, there are some most popular social media platforms that are used by most people in the world.

However, social media platforms are no longer limited to chat. New features are constantly being added. Now you can make audio or video calls to any person anywhere in the world through your social media account with one click. Now some new features have been added by some social media platforms through which organizations like various schools and colleges can take online classes with all the students. And various offices and companies are able to hold all their important meetings from home through social media platforms.

1. Facebook

Facebook - Popular Social Media Platforms

4 February 2004 Mark Zuckerberg launched the Facebook social media website in the USA. He built this social media website to connect Harvard students with one another. But the next day of the launch, over a thousand students registered on this platform, and that was the beginning of Mark Zuckerberg’s Facebook platform.

Since then, Facebook has gradually become the world’s No. 1 social media website all over the world. Facebook is not only No. 1 among the oldest Popular Social Media Platforms but now most people in the world are using the Facebook website, app, and Facebook business service.


  • Profile and Timeline: Create a personal profile and share posts on your timeline.
  • Friends and Networking: Connect with friends and build a social network.
  • News Feed: See updates and posts from friends and pages you follow.
  • Messenger: A separate app for private messaging and calls.
  • Groups: Join or create communities based on shared interests.
  • Events: Discover and RSVP to events near you.
  • Pages: Create pages for businesses, organizations, or public figures.
  • Marketplace: Buy and sell items locally.
  • Live Streaming: Broadcast live video to your followers.
  • Reactions: React to posts with emojis (like, love, haha, wow, sad, angry).
  • Privacy Settings: Control who can see your content and profile information.
  • Ads: Advertise products or content to a targeted audience.
  • Games: Play games and compete with friends.
  • Watch: Discover and watch videos and shows.
  • Stories: Share ephemeral photos and videos in your story.
  • Fundraisers: Raise money for causes and nonprofit organizations.
  • Marketplace: Buy and sell items within your local community.
  • Dating: Connect with potential matches through the dating feature.
  • Memories: View and share past posts and memories.
  • Analytics: Access insights for pages and posts (for page owners).

2. Instagram


On October 6, 2010, Kevin Systrom and Mike Krieger create and launch the Instagram social media platform in the United States. It is basically a photo and video-sharing social networking platform. After the launch of this social media platform, it became a very popular social media platform. Since then, Instagram has gradually become the world’s second most used social media platform.

However, several years ago, Facebook’s parent company Meta bought this Instagram platform. Now 1.386 billion people worldwide use this Instagram social media platform. In my list, this is the second number of the 5 most popular Social Media Platforms.


  • Photos and Videos: Share images and short videos with your followers.
  • Stories: Post disappearing photos and videos that last for 24 hours.
  • IGTV: Watch and create longer video content.
  • Explore: Discover new content and accounts based on your interests.
  • Direct Messaging: Send private messages and share posts with friends.
  • Filters and Effects: Enhance your photos and videos with creative filters.
  • Hashtags: Use hashtags to categorize and discover content.
  • Likes and Comments: Interact with posts by liking and leaving comments.
  • Followers and Following: Build your network by following and gaining followers.
  • IG Live: Broadcast live videos to engage with your audience in real-time.
  • Shopping: Browse and purchase products directly through the app.
  • Reels: Create and share short, entertaining video clips.
  • Close Friends: Share stories with a select group of close friends.
  • Analytics: Access insights about your account’s performance (for business accounts).
  • Highlights: Archive and showcase your favorite stories on your profile.
  • IG Guides: Create and view curated guides on various topics.
  • IGTV Ads: Monetize your content through ads in IGTV videos.
  • Collaborations: Partner with other users for content and promotions.
  • Boomerang: Create looping, short videos for added creativity.
  • Privacy Settings: Control who can see your content and interact with you.

3. Snapchat

Snapchat - Popular Social Media Platforms

On July 8, 2011, Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, and Leo Noah Katz launch Snapchat. It is a photo and video-sharing social media platform. After launching this app, this app also became quite popular among the younger generation. The interface of this app and its features are very similar to Instagram. Now 332 million daily active users worldwide use this Snapchat app.


  • Snaps: Send self-destructing photos and videos.
  • Stories: Share short-lived collections of snaps with your friends.
  • Discover: Explore curated content from publishers and creators.
  • Chat: Have private conversations with friends through text and video.
  • Filters and Lenses: Add fun effects and augmented reality overlays to your snaps.
  • Streaks: Maintain a daily snap exchange streak with friends.
  • Memories: Save and revisit your favorite snaps and stories.
  • Maps: Share your location and see where friends are in real-time.
  • Snap Map: View public snaps from around the world.
  • Bitmoji: Create and use personalized avatars in your snaps.
  • Snap Originals: Watch exclusive shows produced by Snapchat.
  • Discover Friends: Find and connect with friends using their Snapcodes.
  • Geofilters: Use location-based filters to enhance your snaps.
  • Group Stories: Collaborate on stories with friends in a group.
  • Spotlight: Share short-form videos and potentially earn money.
  • Shazam Integration: Identify music in snaps with Shazam.
  • Games: Play games with friends within the app.
  • Custom Stories: Create and invite friends to contribute to shared stories.
  • Spectacles: Use Snapchat’s smart glasses to capture snaps.
  • Privacy Settings: Control who can see your content and contact you.

4. Pinterest


In January 2010 Paul Sciarra, Evan Sharp, and Ben Silbermann launched the Pinterest social media platform. Pinterest is basically an image-sharing and social media platform. It is specifically designed to store all types of images, animated GIFs, and video information.  Also with this social media platform, you can post your blogs, news, and youtube videos.


  • Pin and Save: Collect and organize images and ideas on virtual boards.
  • Discover: Explore inspiration and trends across various categories.
  • Search: Find specific pins and content using keywords.
  • Follow Boards: Follow boards of other users to see their curated content.
  • Repin: Share others’ pins on your own boards.
  • Profile: Showcase your style and interests on your personal profile.
  • Shopping: Browse and purchase products through shoppable pins.
  • Group Boards: Collaborate with others on shared boards.
  • Pinterest Trends: Explore trending topics and keywords.
  • Secret Boards: Create private boards for personal or hidden ideas.
  • Notifications: Stay updated on activity related to your pins and boards.
  • Pinterest Analytics: Track the performance of your pins and boards.
  • Rich Pins: Enhance pins with additional information like product details.
  • Pinterest Lens: Use visual search to find similar items from photos.
  • Interests and Recommendations: Receive personalized content suggestions.
  • Pinterest Ads: Promote your brand or products with paid advertising.
  • Story Pins: Share step-by-step guides, tutorials, and narratives.
  • Collaborative Shopping: Discover and shop for products as a team.
  • Try On: Virtually try on makeup products using AR technology.
  • Privacy Settings: Control who can see and interact with your pins and boards.

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5. Twitter

Twitter - Popular Social Media Platforms

On July 15, 2006, Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams developed and launched the Twitter social media website in the USA. It is a very old and popular social media platform. Most of the world’s businessmen, celebrities, and news hosts use this platform a lot.

A few years ago, Tesla founder Elon Musk bought the Twitter social media platform. More than 330 million people worldwide are now using Twitter. This is also a very good social media platform but in my list, this app ranks fifth among the top 5 most popular social media platforms because the total users of this platform are lower than the other social media platform.


  • Tweets: Share short messages, updates, and thoughts with your followers.
  • Followers and Following: Build a network by following and gaining followers.
  • Retweets: Share and amplify other users’ tweets to your followers.
  • Likes: Show appreciation for tweets by liking them.
  • Mentions: Tag other users in your tweets or engage in conversations.
  • Hashtags: Categorize and discover tweets using hashtags.
  • Trends: Explore popular topics and hashtags.
  • Lists: Create curated lists of Twitter accounts to follow.
  • Media Sharing: Attach images, videos, GIFs, and polls to tweets.
  • Threads: Compose tweet series to convey longer narratives.
  • Direct Messages (DMs): Have private conversations with other users.
  • Twitter Moments: Curate and share collections of tweets on specific topics.
  • Verified Accounts: Identify authentic and high-profile accounts.
  • Twitter Spaces: Join or host audio conversations and discussions.
  • Fleets: Share disappearing tweets that last for 24 hours.
  • Bookmarks: Save tweets to read or reference later.
  • Twitter Polls: Create and participate in polls.
  • Profile Customization: Personalize your Twitter profile with a header, bio, and profile picture.
  • Lists: Organize accounts you follow into lists for easier access.
  • Privacy Settings: Control who can interact with your tweets and send you DMs.

6. Linkedin


In May 2003, Reid Hoffman, Konstantin Guericke, Eric Ly, Jean-Luc Vaillant, and Allen Blue developed and launched the Linkedin social media website in America. Now, this LinkedIn platform has 830 million users worldwide. Professionals use this LinkedIn social media platform the most.

People in professions such as content creators, entrepreneurs, freelancers, scientists, engineers, and doctors use this LinkedIn platform more. But if you have a business then you can create business pages on the LinkedIn social media platform. And you can also hire employees for your business. And if you need a job then you can find a job according to your skill or educational qualifications on LinkedIn.


  • Professional Profiles: Create a professional profile to showcase your career and skills.
  • Networking: Connect with colleagues, peers, and professionals in your industry.
  • Job Search: Search for job openings and apply directly through LinkedIn.
  • LinkedIn Learning: Access courses and certifications to enhance your skills.
  • Company Pages: Follow and engage with companies and their updates.
  • Groups: Join industry-specific groups to discuss topics and network.
  • Messaging: Send private messages to connect and collaborate with others.
  • Recommendations: Request and provide recommendations to enhance your profile.
  • News Feed: Stay updated with industry news and content shared by connections.
  • Job Alerts: Get personalized job recommendations based on your profile.
  • Events: Discover and attend industry-related events and webinars.
  • LinkedIn Premium: Access premium features for advanced networking and job seeking.
  • Content Sharing: Share articles, posts, and insights with your network.
  • Analytics: Gain insights into profile views and post engagement.
  • Sales Navigator: A tool for sales professionals to find leads and opportunities.
  • Open to Work: Indicate your job-seeking status on your profile.
  • Skills and Endorsements: List your skills and receive endorsements from connections.
  • Recruiter Tools: Tools for recruiters to find and hire talent.
  • Career Advice: Seek or offer career guidance through the platform.
  • Privacy Settings: Control who can see your profile and contact you.

7. Reddit

Reddit - Popular Social Media Platforms

On 23 June 2005, Steve Huffman, Alexis Ohanian, and Aaron Swartz developed and launched the Reddit social media Platform in Medford, Massachusetts, United States. Now, this Reddit platform has 430 million users worldwide. Due to its high popularity, Reddit is one of the most Popular Social Media Platforms in the world.

Reddit is a social news website and forum where news is socially promoted to other members of the site through the votes of Reddit users. You can become a member of Reddit for free, but only use some of the general features of the website. To use all the features of the website, you need to pay a monthly or annual subscription, and you will get a Gold membership of Reddit.


  • You can create a Reddit profile directly with your email ID or Google account.
  • Any content posted on the Reddit website will be shared with other Reddit members through voting.
  • The Reddit website does not allow the sharing of any hateful or defamatory posts or intolerant propaganda.
  • Reddit does not allow spamming by sharing the same link over and over again.
  • Like other social media websites, you can also create groups on Reddit websites.

8. Tumblr


In February 2007, David Karp developed and launched the Tumblr blogging website in America. Now, this LinkedIn platform has 472 million users worldwide. Professionals use this LinkedIn social media platform the most. Tumblr basically a Microblogging and social media website.


  • Blogging: Create and manage your own blog.
  • Multimedia Posts: Share text, photos, videos, GIFs, and audio content.
  • Reblogging: Repost and share content from other users.
  • Custom Themes: Personalize your blog’s appearance with themes and HTML customization.
  • Followers: Gain followers and follow other users’ blogs.
  • Dashboard: View and interact with content from the blogs you follow.
  • Tags: Categorize and discover content using hashtags.
  • Messaging: Send and receive private messages to other Tumblr users.
  • Ask and Answer: Use the “Ask” feature to engage with followers.
  • Queue and Schedule: Schedule posts to publish at specific times.
  • Mobile App: Access Tumblr on smartphones and tablets.
  • Privacy Settings: Control who can see and interact with your content.
  • Activity Feed: Stay updated on the activity of the blogs you follow.
  • Search Functionality: Discover content and blogs based on keywords.
  • Community Engagement: Participate in discussions and share your creativity.
  • Liked Posts: Save and organize posts you like.
  • NSFW Content: Allow or restrict the display of mature content.
  • Notifications: Receive alerts for interactions on your blog.
  • Analytics: Access statistics and insights on your blog’s performance.
  • Accessibility: Customize text and appearance settings for better accessibility.

9. Quora

Quora - Popular Social Media Platforms

Quora is a versatile and widely recognized online platform that has transformed the way we seek and share knowledge. Launched in 2009, it has evolved into a knowledge-sharing powerhouse, boasting an extensive user base and a diverse array of topics. At its core, Quora operates as a question-and-answer platform, where users can pose inquiries spanning from the profoundly philosophical to the profoundly practical. What sets Quora apart is its democratic approach, allowing anyone to contribute answers and engage in discussions. This results in a rich tapestry of insights and perspectives, making it a go-to source for those seeking information, advice, or simply a deeper understanding of the world. Quora’s community-driven model also incentivizes quality contributions, with users accruing reputation points based on the value and accuracy of their responses.

The platform’s extensive range of topics ensures that almost any query can find an answer. Moreover, users can follow specific topics of interest, curating a personalized feed of knowledge. Quora has also fostered a sense of community; users can comment on and collaborate on answers, providing opportunities for constructive discussion and learning. It has become a valuable resource for networking, personal growth, and content marketing, where professionals and businesses use it to establish credibility and reach a wider audience.

However, Quora is not without its challenges. Ensuring the accuracy and trustworthiness of information remains an ongoing concern, and content moderation can be a complex task. Nevertheless, Quora persists as a vital platform for the exchange of knowledge, serving as a testament to the power of collective wisdom and community-driven learning in the digital age.


  1. Q&A Format: Quora is a platform centered around asking and answering questions.
  2. Wide Range of Topics: It covers a vast array of subjects, from technology to personal development.
  3. User Reputation: Users are ranked by their contributions, helping identify trustworthy sources.
  4. Community Engagement: Users can comment, discuss, and collaborate on answers.
  5. Multilingual Support: Content is available in multiple languages for a global audience.
  6. Networking: It’s not just about Q&A; users can network with others in their fields.
  7. Content Marketing: Professionals use Quora to establish credibility and reach a broader audience.
  8. Privacy Settings: Users can manage their privacy but should be cautious about personal information.

10. ShareChat


ShareChat is a prominent social media platform that has made a significant impact in India’s digital landscape. Launched with the aim of fostering regional content and linguistic diversity, ShareChat has become a thriving hub for millions of users to connect, share, and engage online. Its standout feature is its multilingual support, allowing people across the country to communicate and express themselves in their native languages, making it truly inclusive.

ShareChat’s platform enables users to create and share a wide range of content, from text and images to short videos, thus catering to diverse user preferences. The use of trending hashtags and regional content engagement makes it a vibrant space for discovering trending topics and connecting with like-minded individuals.

Beyond the social aspects, ShareChat offers a unique opportunity for businesses and content creators to reach their target audience effectively. However, like all social media platforms, it also faces challenges related to content moderation and user privacy. Despite these challenges, ShareChat continues to be a driving force in promoting linguistic diversity and community engagement in the Indian digital sphere, making it an essential platform for both personal expression and online business growth.


  1. Multilingual Content: ShareChat supports multiple Indian languages for diverse content.
  2. Video Sharing: Users can upload and share short videos on various topics.
  3. Trending Hashtags: Explore trending topics and hashtags within the community.
  4. Create and Share: Easily create and share text, image, and video posts.
  5. Private Messaging: Connect with friends through private messages.
  6. Follow and Discover: Follow interesting users and discover new content.
  7. Regional Engagement: Focused on regional content and culture.
  8. Community Engagement: Users can like, comment, and share posts.
  9. Content Moderation: ShareChat maintains content quality through moderation.
  10. Stickers and Filters: Customize content with stickers and filters.

11. Koo

Koo - Popular Social Media Platforms

In March 2020, Aprameya Radhakrishna developed and launched the Koo social media Platform in India. Now, this Koo platform has 30 million users worldwide. It is especially a microblogging and social media platform. And it is India’s own developed Popular Social Media platform.


  • Microblogging: Share short text updates, thoughts, and opinions.
  • Multilingual Support: Communicate in various Indian languages.
  • Follow and Followers: Connect with others and build a network.
  • Audio Posts: Record and share voice messages.
  • Communities (Koo Communities): Join or create topic-specific groups.
  • Verified Profiles: Identify authentic and verified accounts.
  • Re-Koo: Repost and share content from other users.
  • Comments: Engage in discussions and conversations within posts.
  • Profile Customization: Personalize your profile with a bio and photo.
  • Privacy Settings: Control who can see and interact with your content.
  • Trending Hashtags: Explore popular topics and conversations.
  • Localized Content: Discover region-specific news and updates.
  • Direct Messaging: Send private messages to other Koo users.
  • Moderation: Report and manage inappropriate content.
  • Sharing Options: Share Koo posts on other social media platforms.
  • Koo Quotes: Highlight and share quotes from Koo posts.
  • KooFeed: View posts from users you follow in your feed.
  • Notifications: Receive alerts for interactions on your posts.
  • Search Functionality: Find specific content or users of interest.
  • Koo Tips: Get helpful tips and suggestions within the app.

12. Explurger


Explurger is a dynamic and innovative travel and adventure-focused mobile application that beckons adventurers and globetrotters to embark on unforgettable journeys. With a mission to redefine the way individuals plan, document, and share their travel experiences, Explurger is a comprehensive travel companion designed to inspire and empower travelers.

Through its impressive array of features, the app enables users to discover an extensive range of destinations, from iconic landmarks to hidden gems, all while prioritizing authentic local experiences. Explurger fosters a thriving travel community, connecting like-minded individuals, and facilitating the exchange of valuable insights and tips.

Its interactive maps, travel planner, and personalized recommendations make trip planning a breeze, while access to reliable reviews and ratings ensures well-informed choices. For adventurers exploring off-the-grid destinations, Explurger offers offline access, ensuring users stay on track even without an internet connection. With social sharing capabilities and a platform for travel blogging, Explurger captures the essence of each adventure, transforming them into memorable stories. In a world filled with wanderlust, Explurger stands as a dedicated guide, offering a seamless blend of technology and adventure to make every journey an unforgettable exploration.


  1. Explore Places: Discover new travel destinations and hidden gems.
  2. Local Experiences: Find authentic local experiences and activities.
  3. Travel Community: Connect with like-minded travelers and share tips.
  4. Interactive Maps: Navigate with detailed, interactive maps.
  5. Travel Planner: Plan your trips and itineraries seamlessly.
  6. Reviews and Ratings: Access trusted reviews and ratings for places.
  7. Offline Access: Download maps for offline use while traveling.
  8. Social Sharing: Share your adventures with friends and followers.
  9. Recommendations: Get personalized recommendations based on your interests.
  10. Travel Blogging: Share travel stories and insights within the app.

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